Should You Post Reels on Facebook?
If you’ve been scrolling through Facebook lately, you’ve probably noticed an increasing number of short, vertical videos popping up on your feed. Yes, those are Facebook Reels, Meta’s answer to the explosive popularity of TikTok and Instagram Reels. But if you’re a content creator, business owner, or marketer, you might be wondering: should you post Reels on Facebook too?
The short answer: yes, but with a strategy. Let’s explore why Facebook Reels have become such a powerful tool and how you can make them work for you.
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What Are Facebook Reels?
Facebook Reels are short-form videos, typically 15 to 90 seconds long, that appear in users’ feeds, on your profile, and in a dedicated Reels tab. They can include music, effects, captions, and creative editing tools to make your content more engaging and shareable.
Originally popularized by Instagram, Reels found their way to Facebook in 2021, and since then, they’ve become a major part of the platform’s ecosystem. Facebook is pushing Reels hard, giving them strong algorithmic support, which means they’re much more likely to reach people beyond your followers.
Why Facebook Reels Matter in 2025
In 2025, the competition for attention on social media is fiercer than ever. With TikTok, YouTube Shorts, and Instagram Reels all dominating the short-form video scene, Facebook couldn’t stay behind.
But here’s the catch: Facebook still has one of the largest active user bases in the world, with over 2.9 billion monthly users. That’s an enormous audience you can tap into, if you play your cards right.
Here’s why Reels on Facebook are worth your attention:
1. Massive Organic Reach
Facebook’s algorithm currently prioritizes Reels content. That means even if you don’t have a huge following, your Reels can go viral or at least reach new audiences organically. Many creators report that their Facebook Reels outperform similar posts on Instagram.
2. Easier Discovery for New Creators
Unlike traditional posts, Reels are shown to people who don’t necessarily follow you. This makes them one of the best tools for brand discovery.
If you’re building a personal brand, launching a new business, or simply trying to grow your page, posting Reels on Facebook gives you a shot at reaching new eyes, without paying for ads.
3. Cross-Platform Opportunities
Since Facebook and Instagram are both under Meta, you can easily cross-post your Instagram Reels to Facebook with just one tap. This saves time and doubles your exposure.
Meta has even introduced automatic sharing options, meaning your Reel can instantly appear on both platforms, a big plus for consistency and visibility.
The Benefits of Posting Reels on Facebook
Let’s break down the benefits of using Facebook Reels strategically:
| Benefit | Description |
|---|---|
| Higher Engagement | Reels tend to generate more likes, comments, and shares compared to static posts. |
| Better Algorithmic Boost | Facebook actively promotes Reels to encourage usage, giving you a competitive edge. |
| Monetization Opportunities | Facebook offers bonuses, ad revenue share, and partnership programs for creators. |
| Audience Growth | Reels can help you reach users who might never see your regular posts. |
| Creative Freedom | The format allows for humor, storytelling, education, and behind-the-scenes content. |
So, if you’re wondering should you post Reels on Facebook, the benefits speak for themselves.
What Type of Reels Work Best on Facebook?
Not every video goes viral, but some types of Reels consistently perform better. Here are some ideas:
1. Educational or “How-To” Reels
People love learning something new in a short, engaging way. Whether you’re showing a quick recipe, a workout move, or a productivity tip, Facebook users respond well to informative Reels.
2. Behind-the-Scenes Content
Give your audience a peek behind the curtain, your creative process, your workspace, or a “day in the life.” These Reels humanize your brand and make you more relatable.
3. Trending Audio and Challenges
Just like on TikTok or Instagram, trending sounds and challenges can help your Facebook Reels get more visibility. Use them while they’re hot, but always put your unique spin on them.
4. Inspirational or Motivational Stories
Short, emotional, and inspiring stories often go viral on Facebook. Think customer success stories, personal growth, or community highlights.
5. Entertaining Clips
Funny, surprising, or visually stunning Reels always attract attention. If your niche allows, don’t be afraid to show your personality and have fun.
Tips for Making Your Facebook Reels Stand Out
Now that you’re convinced posting Reels on Facebook is worth it, let’s make sure yours don’t get lost in the crowd.
Keep It Short and Engaging
Aim for 15–30 seconds. Attention spans are short, and your message should be clear within the first few seconds.
Hook Viewers Immediately
Start with something eye-catching — a question, bold statement, or visual surprise. The first 3 seconds determine whether people keep watching.
Use Captions
Many Facebook users watch videos without sound. Captions make your content accessible and more engaging.
Post Consistently
The algorithm rewards consistency. Try posting at least 2–3 Reels per week to build momentum.
Use relevant hashtags to help Facebook categorize your content. But don’t overdo it, 3–5 focused hashtags usually work best.
Track Performance
Use Facebook’s professional dashboard to monitor reach, engagement, and audience demographics. Learn what works and double down on it.
The Downsides (and How to Handle Them)
While the benefits are strong, Facebook Reels aren’t perfect. Here are a few challenges you might face:
Time Investment: Creating quality Reels takes effort. Plan your content calendar ahead of time.
Copyright Issues: Be cautious with music and visuals. Always use Facebook’s licensed audio library.
Algorithm Changes: What works today might not work tomorrow. Stay flexible and adapt quickly.
Despite these minor drawbacks, the pros far outweigh the cons, especially if you’re looking to grow your visibility and engagement.
Absolutely, you should post Reels on Facebook. They’re not just a passing trend; they’re a central part of Meta’s long-term strategy to keep users engaged and creators visible.
Whether you’re a business owner, influencer, or casual creator, Facebook Reels can help you reach new audiences, grow your page, and even earn money. With thoughtful planning, creativity, and consistency, your next viral moment might just be a Facebook Reel away.
