The Best Times to Post on LinkedIn for Maximum Engagement

If you’ve ever crafted the perfect LinkedIn post—only to watch it sink without a trace—you’re not alone. Timing is everything on social media, and knowing the best times to post on LinkedIn can make all the difference in how your content performs.

While great content is essential, even the most brilliant insights won’t get noticed if no one is around to see them. That’s why understanding the best times to post on LinkedIn is crucial for professionals, marketers, and brands alike.

In this guide, we’ll dive into the optimal posting hours, why they matter, and how to tailor them to your audience.

Why Timing Matters on LinkedIn

Unlike other social media platforms, LinkedIn is primarily used by professionals during their workday. That gives it a very specific rhythm—one that’s quite different from Instagram, TikTok, or Twitter.

When you post at the best times on LinkedIn, your content appears at the top of the feed when your audience is most active. This boosts your visibility, encourages engagement, and increases your chances of being reshared or commented on—all of which help the algorithm show your post to more people.

In other words: better timing equals better reach.

The Best Times to Post on LinkedIn (Based on Data)

Let’s get right into the numbers. Multiple studies have analyzed millions of LinkedIn posts to identify trends in engagement, impressions, and click-throughs. Here’s what most of them agree on:

These are considered the best times to post on LinkedIn for most industries. The sweet spot is usually in the morning, during the first few hours of the workday when professionals are checking emails, skimming their feed, and mentally prepping for the day ahead.

What About Monday?

While Monday might seem like a good day to catch early week engagement, it tends to be hit or miss. People are often focused on meetings or catching up from the weekend, making them less likely to engage with content. If you do post on a Monday, aim for mid-morning—around 10 AM.

The Worst Times to Post on LinkedIn

Just as there are golden hours for visibility, there are also dead zones.

Avoid posting late in the evening (after 6 PM) or on weekends, unless your content is specifically tailored to a global or weekend-working audience. Engagement tends to drop significantly during these times, making it harder for your post to gain momentum.

How Time Zones Affect LinkedIn Engagement

If your network spans across countries—or even just time zones within a large country like the U.S.—you’ll want to consider your audience’s location. The best times to post on LinkedIn will vary depending on whether your followers are in New York, London, or Sydney.

Pro tip:

Use LinkedIn analytics to learn where your audience is based. Then, schedule your posts based on their local peak hours.

Should You Post Multiple Times Per Week?

Yes—but with intention. Most experts recommend posting 2–5 times per week on LinkedIn. Posting daily can work, but only if you have something valuable to say. Otherwise, it’s better to focus on quality over quantity.

Best days to post:

Tuesday, Wednesday, and Thursday consistently show the highest engagement across industries.

Tailor Your Strategy to Your Industry

Not every profession follows the same rhythm. For example:

• B2B companies often see the highest engagement mid-week during work hours.

• Recruiters get more responses early in the week when job seekers are most active.

• Content creators or coaches might see stronger performance in the evenings, especially if targeting a global or entrepreneurial audience.

So while the general best times to post on LinkedIn hold true, don’t be afraid to experiment based on your niche.

Tools to Help You Post at the Right Time

If you’re not always available to post at 9 AM sharp, don’t worry. There are plenty of scheduling tools that can do it for you:

• Buffer

• Hootsuite

• Later

• LinkedIn’s own scheduling feature (built into the post window)

These tools let you plan your content in advance, so you never miss those high-engagement windows.

Final Thoughts: Find What Works for You

While the data gives us a strong baseline, the ultimate best time to post on LinkedIn is when your audience is most engaged. Use analytics, experiment with different time slots, and pay attention to what gets traction.

Over time, you’ll start to see patterns—and once you do, your content strategy will be all the stronger for it.

So go ahead: hit that “post” button at 9 AM on a Tuesday and watch the likes roll in.